{"product_id":"pump-curly-girl-soft-curl-gel","title":"Pump Curly Girl Soft Curl Gel","description":"\u003cp data-start=\"27\" data-end=\"235\"\u003e\u003cstrong data-start=\"27\" data-end=\"59\"\u003eSoft curl gel for curly hair\u003c\/strong\u003e that defines without crunch and keeps shine. Powered by CurliQ™ Protein Complex, it boosts shape and softness while giving light–medium hold that won’t flake or feel sticky with the scent of fresh lime with a smooth blend of coconut and rose.\u003c\/p\u003e\n\u003cp data-start=\"237\" data-end=\"530\"\u003eFor loose waves through to tighter curls that fall flat or frizz by midday, this lightweight gel adds slip, helps curls clump and locks in hydration thanks to glycerin, aloe vera juice and provitamin B5. The feel is clean and flexible—no stiffness, no residue—just touchable curls that last. Same great fomula with a new look!\u003c\/p\u003e\n\u003cp data-start=\"532\" data-end=\"556\"\u003e\u003cstrong data-start=\"532\" data-end=\"554\"\u003eWhy you’ll love it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"559\" data-end=\"619\"\u003eHelps enhance natural curl shape with flexible, soft hold.\u003c\/li\u003e\n\u003cli data-start=\"622\" data-end=\"666\"\u003eReduces frizz without heaviness or crunch.\u003c\/li\u003e\n\u003cli data-start=\"669\" data-end=\"716\"\u003eMaintains softness and healthy-looking shine.\u003c\/li\u003e\n\u003cli data-start=\"719\" data-end=\"768\"\u003eSupports hydration to keep curls bouncy longer.\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"824\"\u003eWorks for waves and curls; hair-extension friendly.\u003c\/li\u003e\n\u003cli data-start=\"771\" data-end=\"824\"\u003eGlycerin (moisture retention), Provitamin B5 (strengthens \u0026amp; hydrates), Aloe Vera Juice (soothes scalp \u0026amp; hydrates).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-start=\"1274\" data-end=\"1286\"\u003ePro tip:\u003c\/strong\u003e Apply to damp curls and scrunch. To help it soak in, plop curls for 10 minutes, then diffuse or air-dry.\u003c\/p\u003e\n\u003cp\u003e200ml\u003c\/p\u003e","brand":"Pump Haircare","offers":[{"title":"Default Title","offer_id":52384735887580,"sku":"jtn1787955622236","price":20.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0757\/5620\/8348\/files\/pump-curly-girl-soft-curl-gel_1.webp?v=1787955626","url":"https:\/\/www.silverfernhouse.shop\/products\/pump-curly-girl-soft-curl-gel","provider":"My Store","version":"1.0","type":"link"}